The Clear Brief
A creative-client workbook turning a project conversation into a usable brief, a decision log and a handover record.
US$4.49 · Made by Indigo & Paper
Refunds: you can ask for a refund within 10 days of buying (Polar, our merchant of record, handles it). A file that will not open, is missing pages or is not as described is replaced, refunded or otherwise put right. How refunds work
For freelancers and makers whose client projects drift once the first conversation is over. It turns that conversation into a written brief (the job behind the request, the audience, the proposed outputs and inputs), then keeps a log of decisions and feedback and a handover. The worked example is one freelance designer and a client who asked for a flyer.
What is in it
A worked example; The job behind the request; Audience and message; Proposed deliverables; Inputs before work starts; A decision we can find again; Feedback into actions; Prepare the handover; A better next project.
Every kit opens with a worked example
Page 3 is the kit filled in by an invented household, labelled fictional in the file. It is there so you can see what a useful answer looks like before writing your own.
Format
digital download; no physical delivery. Fillable text fields; fixed page design. Save separate copies for repeated use.
What it is not
No contract, legal terms, pricing formula, invoice or client-management software is included.
What you may do with it
One purchasing business, including copies for its own clients; no resale or public redistribution of blank templates.
At a glance
11 pages, supplied as two PDFs (A4 and US Letter) with fillable text fields, plus a start guide. It opens with a worked example of a freelance designer and a client who asked for a flyer, then covers the job behind the request, audience and message, proposed deliverables, inputs before work starts, a decision log, turning feedback into actions, the handover and notes for the next project. Save a separate copy for each project. Digital download; nothing is shipped. For one purchasing business, including copies for its own clients; no resale or public redistribution of the blank templates. No contract, legal terms, pricing formula, invoice or client-management software is included.